The Messy Middle: Why you need to adapt your sales process

A few years ago Google did a study talking about how the traditional sales funnel has changed. Check out the full video here.

https://www.thinkwithgoogle.com/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/

https://www.thinkwithgoogle.com/intl/en-apac/consumer-insights/consumer-journey/messy-middle-2023/